Resources Library by ANA

A consumer model of the European car market

B1 Cars is a major producer of British cars. During the 1970’s it lost the dominance of the British car market, and required rescue by government ownership. It has now been restructured and expects the 1980’s to be a period of regrowth. The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: Philip Wade, Ronu K. Majumder

June 15, 1983

FARMSTAT

This paper is about the development of a series of techniques to monitor the use, by farmers, of agrochemicals and fertiliser. It describes a system which we believe to be unique, not only to Europe but to anywhere else in the world. The system...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Howard Biggs

June 15, 1983

Marketing research works: A case of Mexicana Airlines (MX)

This paper shows a case of the off-line foreign carrier which moved into the Japanese market to develop its market potentiality and used a simple in-house telephone monitoring survey from its customers such as travel agents, wholesalers and airlines....

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Akira Nagashima

June 15, 1983

Audience composition meters with personal push buttons

Tele-Metric Research Bureau Limited was founded specifically to tender for the continuous Television audience measurement contract in the United Kingdom. The two partners in the new company were the British Market Research Bureau Limited - which has...

Catalogue: Seminar 1982: Improving Media Research

Authors: John Bermingham, Klaus Liepelt

June 15, 1982

Panel research

For those of us from a manufacturing environment panel research means to an overwhelming degree continuous monitoring of markets through retail and consumer panels. In the UK the key operators are Nielsen and Audits of Great Britain (AGB). The AGB...

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: J. T. Loughray

June 15, 1982

Communications research for financial service marketing

In the past decade the application of marketing and research techniques to financial markets has become widespread in most European countries. The paper gives examples of applications in communications research for financial service marketing...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Mervyn Flack

June 15, 1982

Profitably using research to identify, develop and launch a new product

The joint paper is given by the then European Marketing Manager of a major brewery company together with an Italian Qualitative Research Consultant who has worked closely with this client over a period of several years. The paper describes the...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Michael G. Vineall, Clara Origlia

August 23, 1981

The use of societal scenarios for improved corporate planning

The operating environment for many businesses is increasingly affected by social and political pressures, in addition to economic and technological ones. The need for systematic planning is generally accepted by business, but until recently it...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Christine A. Ralph MacNulty, Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

August 1, 1981

Advertising expenditure- advertising effect

The paper describes practical experience with a method for monitoring advertising effectiveness (Werbemonitor). The principle of this method lies in the continuous collection of specific advertising effectiveness measures from consumers at frequent...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Arthur Juchems

September 1, 1980